Midpointe Event Center
MidPointe Event Center is located in a location that is about to get a major redevelopment in the form of a new stadium. Because of this, they anticipated that their business would be impacted very positively and wanted a new look to greet the new influx of clients. As the client wanted their new look to appeal to a mostly feminine decision maker, sweeping curves were incorporated into both the logo and the new branding.
MidPointe Stationery Set. Letterhead and business cards. Each of the new pieces contain the new visual language. Both include the sweeping curves, new colors and typefaces of the new branding.
A new retractable banner for trade shows and to place in the lobby when not in use.