Midpointe Event Center: Wedding Brochure

Circa: 2018

Midpointe Event Center, on the border between Minneapolis and St. Paul, Minnesota, was upgrading their branding to reflect the upcoming revitalization that their area was going to be experiencing due to a new stadium going up right in their back yard.

They requested two brochures, One targeted to corporate clients and one targeted toward wedding and party clients. Both brochures were designed with the same basic “bones” and photos and copy were swapped out to differentiate them. The corporate brochure was designed with a black cover/purple and an image focus on how the halls could be be set up for meetings. The Wedding/Party version was designed with a white/silver cover and an image focus on how the halls could be set up for receptions and dances. Both featured catering and entertainment that could be booked through the company as well.

Here I am showing the wedding version.