This is the campaign's titular infographic.
The billboards that inspired the campaign. In order to boost contrast the color scheme had to be swapped making the blue the background color instead of gray.
Samples of newspaper ads that were ran as part of the campaign. I needed to cut out some of the content so it could still be a compelling ad even at a smaller size.
A direct mail piece that went out as part of the campaign.
This is the landing page that I and a colleague designed for the campaign.
This wasn't technically part of the campaign, but I was asked to create a second infographic based on the same design language.