campaign: Globe University "Infographic"

I'd been charged with coming up with a billboard concept that we could use as the basis of a larger campaign. I'd been toying with the idea of slicing up an infographic into billboards and had an idea for an infographic design I could slice up. This is also an example of one of the few times I was the content writer as well.

I wrote what I thought was going to be placeholder text for this, but people liked it so it was kept. It even formed the basis of the broadcast commercial that was used for the campaign. (Embedded below)

I didn't make this, but I did work closely with the team who did. The concept and writing I did led to it and it was part of the campaign.