concert materials: Sawyer Brown at the 2014 Dakota County Fair

This project included a concert poster and matching concert ticket for the Sawyer Brown show at the 2014 Dakota County Fair. It was a subsection of a larger fair promotional campaign that included more pronounced fair branding on billboards and newspaper ads.

This concert poster melded Sawyer Brown promo shot and logo, Dakota County Fair branding and stock illustration.

The concert ticket was based on the poster. Place holder text was inserted where the ticket printer would put the actual numbered ticket information. The back featured the Fair branding more heavily along with a spot for an authenticity hologram.