Avistone is a commercial real estate company. They specialize in retail, office, and light industrial parks. They were looking to “clean up” their logo while also not moving so far away that they would need to refresh all of their current branding. They wanted something that could maintained their Red Triangle and that would include their new tagline. I delivered three versions of the logo. One with no tagline for those instances where a tag would be inappropriate, a second for us at large sizes that had a smaller tag, and a third that had a larger tag relative to mark that could be used at smaller sizes and still maintain the tag’s legibility.